Your unmistakable value
A clear story, told from your buyer’s side, so they understand what you offer and why it matters.
Content and messaging leadership for breakthrough companies
Attract, hold, and win the right buyers.
If what you offer is new, hard to explain, or hard to hear over the noise, I make it stand out with clear positioning, stories people remember, and content that shows up where buyers are. I use AI to make more of it, faster, in a voice that’s distinctly yours.
Open to senior full-time roles and select contract projects.
Brands I’ve told stories for
- 82 brands
- 100+ films
- 51 case studies, white papers, and books
- 130,000 customers guided through a platform migration
Executives were able to immediately recognize the value, which increased their sponsorship and boosted sales. Sales cycles were shortened with no ongoing cost.
Dan is masterful in distilling corporate messaging and product positioning into a tight script brought to life with compelling visuals.
Dan is one of those people who can wear many hats and always execute on projects with flawless quality, while meeting aggressive timelines.
What I do
For twenty years I’ve partnered with global brands like Apple, Adobe, and McKinsey, and with founders of tiny startups, to:
- Position complex products so buyers get them fast
- Tell stories that drive interest, adoption, and sharing
- Launch products with one message and voice across your website, social, sales materials, email, and video
- Direct writers, designers, producers, and vendors to publish more, faster
- Use AI to multiply output without the generic AI sound
Senior strategy and hands-on writing. Your product, elevated. Lasting market value.
What you get
Your voice at scale
Your team publishes more, faster. AI does the heavy lifting, and a clear voice and quality bar keep every piece sounding like you.
One story everywhere
Your site, sales materials, email, social, and video all say the same thing, so every touch builds on the last instead of starting over.